Selfridges has revealed its 2024 festive windows at its Oxford Street flagship, featuring 5 km of garland, 15,000 LED lights and 36,000 baubles.
The department store’s theme for this year’s decorations are a celebration of ‘More the Merrier!’, transforming the facade into a festive destination for shoppers, complete with Santa and his team of ‘Christmas Crackers’, giant disco balls and live performers.
The retailer said the windows have been “eight months in the making, with its team of experts working through the night” to put the final touches to the displays that feature giant tinsel sculptures and scenes inspired by Christmas grottos.
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Selfridges chief creative Laura Weir said: “We couldn’t be more excited to unveil Christmas at Selfridges and celebrate the year of More The Merrier! The festive season at Selfridges is an antidote to the mundane; it’s our vibrant crescendo to 2024 as we transform our stores into high-octane wonderlands.
“We’ve collaborated with an incredible host of artists and creatives, bringing together different tastes and trends in an ode to imagination and a celebration of maximalism. We want our customers to share in this joy and to help them live brighter this Christmas.”
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